Iva Jean's concept is bike fashion. Regular clothes we can wear while riding that are functional for the bike. I have to say, I love the idea. Often when I'm riding my bike to work, I'd prefer not to put "bike clothes", put my work clothes in a pack, change, then repeat at day end.
Ann has created this really cool rain cape...
...which is both stylish and functional. Click the "rain cape" link above for more photos & info.
Although it's hard for me to think about needing a rain cape now (since it's supposed to be 100 degrees today in ol' Sac-Town), I could definitely see it being handy come winter.
I had to chuckle when I read this sentence on the about section of the site:
"I was intimidated my first month or so on the bike; I got destroyed by spandex covered men and women with rear view mirrors attached to the aerodynamic helmets."
Those spandex covered men & women are probably making up a high percentage of my readership (that means you!). Being the Wife of a Cyclist, I probably have a better understanding on what all the spandex covered peeps are up to - training ride, perhaps? Intervals, maybe? I just hope none of you are wearing rear-view mirrors attached to those aerodynamic helmets. Seriously. And if you do have a rear view mirror on your helmet, I hope you take it off.
Being a woman and a "sort-of" cyclist, I totally get where Ann is coming from. Getting out on the bike can be intimidating, whether you are riding to train or just for fun. I certainly have moments where I feel like a giant poser, but whatever, I'm going to hold confidence in being one of those kids whose doing her own thing.
What I like most about the concept of Iva Jean is that it is not just about fashion. Ann says:
I founded Iva Jean with the hope that we would provide the products and resources that encourage women to incorporate biking into their everyday lives. I want women to visit this site and feel inspired. I want them to get on a bike and ride with the style and personality they bring to every other aspect of their lives.
I think anything that encourages cycling within our culture is a positive thing. Thumbs up Iva Jean (and you too Ann)!
So, good cycling community, even though fashion may not be your thing, cycling obviously is. Iva Jean is currently a finalist in Daily Candy's Start Small Go Big Contest. I encourage cyclist's and regular people alike to vote for Iva Jean and help support a company that promotes a cycling culture.
I had a bit of trouble voting so here is my advice -
- click the link above for the contest
- once you get there, click the round, bright pink, "vote now" button
- click on Iva Jean (top right)
- scroll down and enter your e-mail address
- then click the rectangle, pink, "vote now" button
- it should say you were successful and give an option to promote via FB, Twitter, etc.